In a dynamic market, Upshot Coffee achieved significant growth by applying effective problem solving and strategic design. This case study reveals how, through strategic planning and operational efficiency, a coffee shop and roastery realized a 336.36% increase in revenue over three years. Key to this success was aligning team efforts with customer feedback, optimizing barista workflows, and involving customers in merchandise shelving redesign. The focus was on practical solutions and strategic decisions to improve service and operational flow.