How do I know who my customers are and what their needs are? This question has plagued me for the better part of 2 years. I’ve found a tip that uses a free tool to help you start narrowing down who needs your help and what companies they work for. If you read through Glassdoor reviews, you’ll see a pattern of pain points and gaps that you can help fix. This information will also help you craft a more specific question to determine if you’re a good fit for the client when you get that first follow-up call.